In my last post ‘Tips for blogging and Google AdSense’ we talked about creating a blog optimised for Google AdSense. In this post we are going to discover the importance of keywords to help increase your search engine rankings and improve your success with Google AdSense.

Before we get started you should understand that this post is NOT about META KEYWORDS. They are totally useless in my opinion and considering that most search engines ignore them now anyway due to keyword abuse, you are better off not bothering with them at all. What search engines and Google AdSense are most interested in these days are keywords within the blog posts (the main content of your site), title headings of your posts and your html document title (web page title).

If you are writing a blog about blogging for example you will need to use keywords in your content relevant to your chosen subject of blogging. But you will also need to make sure you avoid overkill, use keywords this way and your posts will be uninteresting and people will stop visiting or you might find your site black-listed for being Splog (Blog Spam).

When linking to previous posts in your blog or someone else’s blog, try to be more creative with the links. Simply having click here or hyperlinking a single word wont do your rankings any good, try and use meaningful phrases that your visitors might do an internet search on instead. Take my example in the first paragraph of this post, notice how I use the full title of the post i’m referring to, that’s a great phrase and it contains good KEYWORDS. Search engines like this format and your sites will get better rankings if you keep doing it.

Your post titles should be descriptive and use good keywords. Try to imagine how someone might query a search engine for information your post discusses when constructing your post title. On the subject of titles, most blogging software will automatically add your post title to the html document title (displays in the blue title bar at the top of your browser), but if it doesn’t, either change your blogging software (try Wordpress for example) or try and edit the html document title tag directly.

So in short keywords are your Key to successful ranking and better results from your Google AdSense. Remember also that motivation and drive to keep posting those blog entries is also Key, don’t fall foul of Blogger Apathy.

This entry was posted by Lee on Saturday, October 8th, 2005 at 11:59 pm and is filed under Blogging, Google. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.