Archive for October, 2005

Comments are Open

October 11th, 2005

We’ve decided that your feedback is a valuable asset to this blog so starting today we’ve allowed comments throughout this blog. If you see some older posts with comments off please give us some time to enable comments on all of them. We appreciate your readership and we hope that by allowing comments you will start to participate in open discussions of our entries.

Thank you.

AdSense optimisation tips for your forum

October 10th, 2005

Just found this great Google AdSense Heat Map for Forums posted over at adsense.blogspot.com

AdSense optimisation heat map for forums

Optimising Google AdSense for use on your forum is as simple as using Google’s Heat Map for Forums displayed on the left.

Research shows that the sidebar on the right doesn’t get as much attention as the sidebar on the left, so you may want to ignore placing Google AdSense on the right altogether. Placing a Skyscraper ad on the left of your forum and placing a leaderboard ad before and after the first post works best. Repeat visitors will not bother so much with the header, choosing instead to go straight for the main thread. You might consider placing a horizontal link unit just below the header though, these provide relevant topics for your users to browse.

Remember not to clutter your forum with Google AdSense. Find a layout that blends in with your forum and one that doesn’t distract your users too much from the main threads. Keep it simple, keep it unobtrusive!

Keywords, Google AdSense and Rankings

October 8th, 2005

In my last post ‘Tips for blogging and Google AdSense’ we talked about creating a blog optimised for Google AdSense. In this post we are going to discover the importance of keywords to help increase your search engine rankings and improve your success with Google AdSense.

Before we get started you should understand that this post is NOT about META KEYWORDS. They are totally useless in my opinion and considering that most search engines ignore them now anyway due to keyword abuse, you are better off not bothering with them at all. What search engines and Google AdSense are most interested in these days are keywords within the blog posts (the main content of your site), title headings of your posts and your html document title (web page title).

If you are writing a blog about blogging for example you will need to use keywords in your content relevant to your chosen subject of blogging. But you will also need to make sure you avoid overkill, use keywords this way and your posts will be uninteresting and people will stop visiting or you might find your site black-listed for being Splog (Blog Spam).

When linking to previous posts in your blog or someone else’s blog, try to be more creative with the links. Simply having click here or hyperlinking a single word wont do your rankings any good, try and use meaningful phrases that your visitors might do an internet search on instead. Take my example in the first paragraph of this post, notice how I use the full title of the post i’m referring to, that’s a great phrase and it contains good KEYWORDS. Search engines like this format and your sites will get better rankings if you keep doing it.

Your post titles should be descriptive and use good keywords. Try to imagine how someone might query a search engine for information your post discusses when constructing your post title. On the subject of titles, most blogging software will automatically add your post title to the html document title (displays in the blue title bar at the top of your browser), but if it doesn’t, either change your blogging software (try Wordpress for example) or try and edit the html document title tag directly.

So in short keywords are your Key to successful ranking and better results from your Google AdSense. Remember also that motivation and drive to keep posting those blog entries is also Key, don’t fall foul of Blogger Apathy.

Outbound Links and their Impact Upon Your Blog

October 8th, 2005

I had an email discussion with Lee regarding outbound links the other day. We were going to review blogs here at dS until we decided it would render too much exit points for our readers. Now outbound links is good, but just like everything else in life no matter how good something is if you get too much of it it’s never good.

Darren at ProBlogger.com seem to have the same struggle in this matter:

I know of numerous Adsense publishers swear by not giving their readers any links to click on their sites unless they go to another page on the site or unless they have some money making ability.

I personally don’t mind other competing outbound links. Most of my blog have many of them and seem to do well - in fact I believe they are part of the reason my sites build traffic (a story for another day) - but I suspect if I took them all off today my Adsense CTR would go up and that I’d probably grow my page impressions. I guess it’s about making choices to do with your blog’s priorities.

I still honestly think that creditting our sources are necessary, but while maintaining a good balance of the blog-ecosystem we need to use outbound links sparingly in order to build good readership. Don’t show your visitors out before they would like to, it’s almost rude! ;)

Any input on this? Leave a comment below.

Tips for Blogging and Google AdSense

October 8th, 2005

You want to make money from your blog right? Of course you do, if not then this post isn’t for you and I suggest you don’t read any further. Otherwise please read on..

How difficult can it be to setup a blog that generates daily cash through the use of Google AdSense? Not difficult at all, in fact I’m going to give you my own personal tips to a successful start in optimising your blogs for Google AdSense. This wont make you rich overnight, but if you stick to the advice given you will notice an improvement and over time you may even start to make bucket loads of cash!

Tip 1
Google AdSense works best when your blog sticks to one subject area. If you must have a personal blog (aka online journal), keep it separate from your money making blog ideas. Don’t try and mix keyword rich content with your personal blog, unless of course you only ever talk about one subject like a hobby for example, or your online journal is based around a central topic.

Tip 2
Choose a subject and stick with it long enough to be sure whether it will work or fail. Simply trying something out for a few months does not constitute a proper test of your blogs earning potential. You should aim at running your blog for several months, checking your Google AdSense reports for increasing profits each month. For example, I nearly gave up on UrbanSkaters.co.uk until I noticed that each month my Google AdSense takings were increasing by roughly 10-15%. I made nothing in the first 3 months, then it slowly started to climb.

Tip 3
Got more than one idea? Then build separate blogs for each of them. Running multiple blogs can be easy, you just need to be sure you’ve got the time and motivation to update them at least 3-5 times a week. Never try to combine two separate subjects into one blog, this only confuses Google AdSense and you will never achieve the higher paying ads that are targeted at sites with better keyword scoring.

Tip 4
If you give up on a blog and decide not to update it anymore. Keep it online if you can, because people will still visit and you may get the odd click here and there which will add to your Google AdSense. Anything is better than nothing! Try another blog idea, register a new domain name and start over. Repetition is the mother of success baby, yeah!

Tip 5
Keywords are key. (MORE ON KEYWORDS ANOTHER TIME!)

Have you got any tips or advice ? Then please leave your comments below.

Weblogs Inc bought by AOL

October 6th, 2005

Apparently Weblogs Inc, the blog media company founded by Jason Calacanis and Brian Alvey has been bought by AOL for a staggering $20 million (or so i’ve been told). That’s twenty million dollars my fellow bloggers! Holy mother of blogs, that’s amazing. I was also shocked to learn that Weblogs Inc were making an average turnover of $1 million plus per year on Google AdSense alone bringing their overall takings each year to roughly $2 million.

Chitika eMiniMalls

October 1st, 2005

Chitika eMiniMalls

How would you like a new way to make money with your blog or website? Sure, AdSense is great, but what if you can have something alongside that can help you earn more revenue from your traffic?

Chitika eMiniMalls

Introducing Chitika eMiniMalls, a fine way to help your visitors find the products they want while making a little something on the side.

Chitika eMiniMalls is a contextual advertising system, so it may interfere with AdSense Terms of Service. Fortunately you can switch-off the contextual abilities by targeting (and rotating) specific products. This enables you to stay compliant with Google and allows you to run eMiniMalls with AdSense.

If you’re already a member you could simply add the following lines in your eMiniMalls code:

ch_non_contextual = 1;
var ch_queries = new Array('laptop', 'ipod');
var ch_selected=Math.floor((Math.random()*ch_queries.length));
ch_query = ch_queries[ch_selected];

Please note that you may (should) change the queries to your own corresponding products. You can enter full product names if you want, like “Canon Powershot S2 IS”. One way to find out about what products to showcase is to search Amazon.

I hope this little review would help you build a better blogging experience with an extra treat in mind.

Source: Quick Online Tips