What do you do when you build a niche blog and it just so happens that your niche isn’t so exclusive, like a thousand other blogs talk about it already? One, you can choose another niche with less competition. Two, you can give up. Three, you can keep going and find different marketing plan.

If you choose #3, consider word of mouth. This works best if you have a large network of friends and acquaintances. You can tell EVERYONE about your blog, and ask them to tell their friends, etc. However this won’t usually work UNLESS your niche is a popular niche, drawing a lot of interest from just about any individual out there. If you have a tech blog and you try to spread the word offline, good luck and have fun looking at people’s confused face, rejection, etc. But let’s say you have a fashion blog, and you’re a girl with lots of girlfriends who like shopping, you can tell all your girlfriends about your blog, and you can connect with local stores to offer discounts on your blog, etc. Word of mouth can and will work in this case.

One of the blogs in our network is urbanskaters.co.uk and this is a very good example where word of mouth can actually work in favor of online advertising. Our Chief Editor Lee talks about it all the time when he skates the streets of London and traffic is really picking up fast on that domain. We even got our first client lead through that blog.

So, what is your blog niche? If it’s popular to the offline world, try word of mouth, you’ll be surprised.

This entry was posted by JErm on Sunday, November 20th, 2005 at 9:45 am and is filed under Blogging. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.