Iichii yaa yaa readers!!!! In this installment I will talk about how to understand your web statistics to increase revenue to your blog. In my safari hunt in the internet jungle, I came upon a word I’ve seen many times but didn’t understand what it meant. That word is Webtrends. I found out it is an advanced log analyzer. A more precise definition is:

WebTrends is specifically designed for mid-sized organizations featuring revolutionary visualization capabilities that transform historically complex reports into easy-to-interpret analysis and new Dashboard and Excel integration technologies that seamlessly build web analytics into your daily workflow. From the most granular examination of campaigns and merchandising performance, to the most complete navigation, conversion and search engine marketing analysis, WebTrends provides mid-sized companies comprehensive insight for easier decisions, smarter marketing and optimum results.

Now you don’t have to run out and purchase this expensive software for your blog, but some tips I’ve seen on how to use the data it provides will enable you readers out there to understand your own web analytical software no matter how minimal the features. The good thing is, you can use Google’s free Web Analytics to play with the information I have provided to you! As provided by Extremelee’s blog post *Numa Numa Dances* *Ahem* This website has in-depth knowledge on how to use what are called “Key Metrics”:

Key Metrics are usually a ratio of something measuring an action to visits and visitors of a website. An example is finding a ratio of which visitors to your blog stayed 20 minutes or more, and which categories of your blog did they view the most? This can help in determining the type of category content to focus on, and maybe focus your entire blog to it to generate ample amounts of revenue. In addition it can help on which type of ads to display. For instance if you have a cooking blog, and most of your visitors stayed 20 minutes or more to read recipes on quick breakfasts, it would be important to focus ads on say toaster ovens, a brand of egg or something of that nature.

To read more on this exciting new realm of analyzing your site data and increasing revenue, please visit “Using Webtrends” over at Jimnovo! Blog on!!

This entry was posted by Blastafuzix on Thursday, November 24th, 2005 at 1:16 am and is filed under Blogging, Google, Web-Ware, Webmaster. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.