Close Those Open Doors
Do you watch you blog stats? Do you know how long your visitors stay on your pages? For most of us, it’s not a pretty picture. Most visitors come and go before the page even finishes loading. This happens the most when the majority of your traffic comes from search engines.
One thing I would suggest is to watch your exit pages. Check if you have too many link outs. You want to make your visitors feel welcomed and you want to get them comfortable surfing through your pages. You don’t want to show them out if you can help it. Here’s a few things you can do:
- Keep your blogroll only on your main page
You do want to exchange links with other people to give yourself some connectivity and exposure, but you don’t have to link them from all your pages. - Link to local entries/posts
When you write about something and you need to refer to another thing, search your archives first. If you have supporting articles in your own domain why link out? - Keep your sidebar clean
Clean up your clutter. Yes some of those blog directory buttons are useless unless they drive you some sort of traffic in the first place. The idea is to keep your doors closed until your visitors are ready to go, then they can show themselves out.
Ok that wasn’t rocket science, but you want to work on visitor relationship. The more they read you the more they will get somewhat attached to your writing or content and that could bring them back another day.
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