Earlier this week I received an email from a company that claimed they could guarantee me a number one ranking on Google for a mere £1,200, then a few days later I receive yet another email from another company offering me a guaranteed search engine optimisation package (whatever that means, in English!).  Neither of these companies got the reply they expected and for good reason to. 

No one can guarantee you a #1 ranking on Google.  

SEO stands for Search Engine Optimizer and in the internet industry we have what are called SEOs (Search Engine Optimisation experts).  These are the individuals and organisations that provide a range of services and resources to allow website owners to improve their site architecture, content (copy) and so on.  Unfortunately there are also a handful of rogue SEOs who whether knowingly or unintentionally are causing massive damage to the  SEO industry and their client sites.  Some tactics used by these rogue SEOs can get you banned from major search engines such as Google.  So please be careful. 

For more information and some simple guidelines visit:
http://www.google.com/webmasters/seo.html 

This entry was posted by Lee on Thursday, February 2nd, 2006 at 8:42 pm and is filed under Webmaster. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.