It can seem complicated to write for a readership that includes beginners to experts. Iâ€™ve done it for almost three decades. It can seem like thereâ€™s too much to consider to meet them all at their own level.
Yet my experience is that beginners and experts are not that differernt when they read. They might choose to read different things, but we all do. Beyond that difference of content, beginners, experts and those of us in the middle â€” every reader â€” wants the same things from a writer.
Her breakdown on these ten things include picking an idea that intrigues you, tracing out a simple structure, writing for someone whoâ€™s like you but doesnâ€™t know what you know about the topic, making clear decisions about what to include, setting aside your expensive vocabulary, and so on.
This is really worth reading if you want to improve your readership and if you care about repeat visits and readers satisfaction.