Iichii yaa yaa readers!!!! In this installment I will talk about how to understand your web statistics to increase revenue to your blog. In my safari hunt in the internet jungle, I came upon a word I’ve seen many times but didn’t understand what it meant. That word is Webtrends. I found out it is an advanced log analyzer. A more precise definition is:

WebTrends is specifically designed for mid-sized organizations featuring revolutionary visualization capabilities that transform historically complex reports into easy-to-interpret analysis and new Dashboard and Excel integration technologies that seamlessly build web analytics into your daily workflow. From the most granular examination of campaigns and merchandising performance, to the most complete navigation, conversion and search engine marketing analysis, WebTrends provides mid-sized companies comprehensive insight for easier decisions, smarter marketing and optimum results.

Now you don’t have to run out and purchase this expensive software for your blog, but some tips I’ve seen on how to use the data it provides will enable you readers out there to understand your own web analytical software no matter how minimal the features. The good thing is, you can use Google’s free Web Analytics to play with the information I have provided to you! As provided by Extremelee’s blog post *Numa Numa Dances* *Ahem* This website has in-depth knowledge on how to use what are called “Key Metrics”:

Key Metrics are usually a ratio of something measuring an action to visits and visitors of a website. An example is finding a ratio of which visitors to your blog stayed 20 minutes or more, and which categories of your blog did they view the most? This can help in determining the type of category content to focus on, and maybe focus your entire blog to it to generate ample amounts of revenue. In addition it can help on which type of ads to display. For instance if you have a cooking blog, and most of your visitors stayed 20 minutes or more to read recipes on quick breakfasts, it would be important to focus ads on say toaster ovens, a brand of egg or something of that nature.

To read more on this exciting new realm of analyzing your site data and increasing revenue, please visit “Using Webtrends” over at Jimnovo! Blog on!!

Hellooo!! I’m new here to digitalSURGERY and I’d like to introduce you to the quirky, weird, yet intelligent man that I am, Blastafuzix!!!! Today we will be learning about, gasp… “The AdSense Million Dollar Man” Jason Calacanis! And his methods that boosted his revenue. This information was found from an interview he did over at JenSense.

One of the things Jason did was take the borders off his AdSense on all of his pages. The next step was making AdSense links the same color as those in his blogs. Clever move Jason! *High Fives*

Jason was asked why he placed his ad units the way he did, due to the fact it is not generally a high “Click Thru Rate” (CTR) position. His response was due to being sold out of leaderboards.

(A leaderboard is a popular type of banner advertisement. At standard dimensions of 780×90 pixels, a leaderboard is the width of the page and typically lies between the masthead (the title area at the top of a Web page) and content. Leaderboards are thought to offer advertisers a great deal of space in a prominent position without intruding on content.

Internet advertising borrows leaderboard from sports, where it refers to a sign board displaying the rankings of participants currently leading a competition.) on his big blogs, he figured he could slip the thin horizontal banner without it feeling like too much advertising.)

When asked on the best advice he has for a publisher brand new to AdSense, Jason states “I would run four ads per page, take off the borders, and make the links the same color as the links on the blog. I would also make channels

(Channels are a group of blogs focusing on distinct topics topics in a blog which is defined more in detail here

for each position and blog so I could track things better.” It seems to me theres a wealth of information here, pun intended! If your interested in more of this interview, continue on over to JenSense ASAP!!