Hellooo!! I’m new here to digitalSURGERY and I’d like to introduce you to the quirky, weird, yet intelligent man that I am, Blastafuzix!!!! Today we will be learning about, gasp… “The AdSense Million Dollar Man” Jason Calacanis! And his methods that boosted his revenue. This information was found from an interview he did over at JenSense.
One of the things Jason did was take the borders off his AdSense on all of his pages. The next step was making AdSense links the same color as those in his blogs. Clever move Jason! *High Fives*
Jason was asked why he placed his ad units the way he did, due to the fact it is not generally a high “Click Thru Rate” (CTR) position. His response was due to being sold out of leaderboards.
(A leaderboard is a popular type of banner advertisement. At standard dimensions of 780×90 pixels, a leaderboard is the width of the page and typically lies between the masthead (the title area at the top of a Web page) and content. Leaderboards are thought to offer advertisers a great deal of space in a prominent position without intruding on content.
Internet advertising borrows leaderboard from sports, where it refers to a sign board displaying the rankings of participants currently leading a competition.) on his big blogs, he figured he could slip the thin horizontal banner without it feeling like too much advertising.)
When asked on the best advice he has for a publisher brand new to AdSense, Jason states “I would run four ads per page, take off the borders, and make the links the same color as the links on the blog. I would also make channels
(Channels are a group of blogs focusing on distinct topics topics in a blog which is defined more in detail here
for each position and blog so I could track things better.” It seems to me theres a wealth of information here, pun intended! If your interested in more of this interview, continue on over to JenSense ASAP!!