The purpose of majority of the web sites is to keep the visitor happy. Once online, your visitors cannot see you face to face immediately, nor can they talk to you. The only way they can interact with you at the moment is to browse your site, and read what you have to say. Imagine being at a local store, where you see no workers, but machines everywhere. You scan your items, you pay, and you leave. No one offers you any discount, no one offers you any smile, and no one greets you or says goodbye to you. That would feel weird, wouldn’t it?
In the same way, the days are gone when internet users came to a site that offered no way to contact the author, and even more strange, no way to let the user offer any suggestion or advice related to the content posted on the site. Today, a successful site should work just like a retail store, or even a local coffee shop. You should do the following three things to make sure your visitor has a good experience at your site:
- Enable your visitors to interact with you via email
- Allow them to leave comments
- Let them interact with other visitors and users on the site.
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